Business Plan
2026
Contents
01
Executive Summary
02
Company Overview
03
Market Overview
04
Competition
05
Marketing Plan
06
Operations Playbook
07
Organisation
08
Execution Plan
Chapter 1
Executive Summary
Executive Summary
Biostile Hellas is entering a new strategic phase aimed at transforming the brand into a major player in Greece's fast-growing health-and-wellness market.
After two prior years of under-performance, the company has been re-launched under new management with exclusive national representation, a data-driven marketing plan, and a clearly defined omnichannel growth model.
The new direction capitalizes on three structural advantages:
High-quality European manufacturing under GMP / ISO standards.
Clean-label product philosophy (no GMOs, unnecessary additives, or synthetic fillers).
Hybrid go-to-market model combining direct-to-consumer e-commerce, pharmacy distribution, and professional partnerships (nutritionists, fitness coaches).
Market Context
Greece's dietary-supplements sector now exceeds €250 million annually with a projected 6 – 8 % CAGR through 2029.
Consumer behaviour is shifting decisively toward preventive health, scientifically supported natural solutions, and digital convenience.
Within this context, Biostile's portfolio—covering Detox, Energy & Sleep, Anti-Aging, Immunity, and Well-being—matches emerging demand across four key segments:
  • Young Wellness Seekers (25–34)
  • Urban Professionals (35–45)
  • Family Caregivers (40–55)
  • Active Agers (55–75)
Over 2026, Biostile Hellas aims to:
1
Reposition the brand in the market
2
Reach revenues approx.. 1M (worst case scenario)
3
Build brand trust and loyalty through transparency and service excellence.
4
Maintain a sustainable EBITDA margin > 20 % by balancing D2C scalability with disciplined OPEX control.
Investment & Positioning
A total marketing investment of approx.€300 000 annually will support digital awareness, pharmacy activations, and educational initiatives designed to reposition Biostile as the benchmark for clean, science-backed wellness in Greece.
€300,000
Annual marketing investment to establish market leadership
Chapter 2
Company Overview
Company Overview
Biostile Hellas is the exclusive distributor and brand operator of Biostile products in Greece.
The parent company, Biostile Europe, is a European manufacturer known for premium supplements produced under rigorous Good Manufacturing Practice (GMP) and ISO certifications.
The Greek entity operates as a lean, entrepreneurial organization currently staffed by a core team of three and supported by outsourced partners in logistics (3PL), marketing, and accounting.
Purpose, Mission, Vision
Purpose
Biostile Hellas exists to empower people in Greece to take control of their health and well-being through premium-quality dietary supplements. Our purpose is to make preventive health simple, accessible, and effective, supporting individuals across all life stages to live healthier, more active, and more fulfilling lives.
Mission
Our mission is to establish Biostile as the trusted brand for natural, scientifically backed supplements in the Greek market. We achieve this by:
  • Offering high-quality, clean-label products that meet international standards.
  • Educating consumers and professionals about the value of prevention and wellness.
  • Building long-term relationships through excellent customer service, transparency, and consistent results.
  • Combining digital marketing with strategic offline presence in pharmacies and wellness channels.
Vision
Our vision is to become one of the top 5 supplement brands in Greece by 2029, recognized for trust, innovation, and results. We aspire to lead the transition toward a prevention-oriented health culture in Greece, where supplements are not seen as optional, but as an integral part of everyday well-being.
Values
Quality & Safety
Commitment to European GMP/ISO standards, ensuring safety and trust.
Scientific Integrity
Evidence-based formulations and transparent communication.
Customer-Centricity
Designing experiences that exceed expectations, from purchase to after-sales support.
Innovation & Adaptability
Developing new products annually, aligned with trends and customer needs.
Trust & Transparency
Building long-term relationships with honesty and clarity.
Social Responsibility
Promoting preventive health through education and community partnerships.
Competitive Advantage
Biostile Hellas differentiates itself in the Greek dietary supplements market through:
Premium Quality & European Production
Strict GMP/ISO standards.
Clean-Label Formulations
Free from GMOs and unnecessary additives.
Scientifically Backed Solutions
Targeted health benefits supported by research.
Hybrid Distribution Model
Combination of D2C e-commerce and B2B pharmacy/nutritionist partnerships.
Customer Experience & Loyalty
Personalized support, loyalty programs, fast delivery.
Focus on Under-Served Segments
Active Agers (55–75) and Urban Professionals (35–45).
The Relaunch of Biostile
Biostile previously entered the Greek market but failed to secure traction due to limited marketing investment, insufficient differentiation, and weak local representation.
The 2026 relaunch will introduce a new governance and operational model focused on:
  • Digital-first marketing and CRM, generating direct consumer insights.
  • KPIs tied to customer satisfaction and operational excellence, including SLA with 3PL partners and NPS post-delivery monitoring.

New governance and operational model focused on digital-first marketing and customer satisfaction KPIs.
Chapter 3
Market Overview
Greek Dietary Supplements Market Overview
The Greek market for dietary supplements has grown rapidly over the last decade, reflecting global consumer shifts toward preventive health and holistic wellness.
In 2023, the market was valued at €250–270 million, and it is projected to maintain a compound annual growth rate (CAGR) of 6–8 % through 2029.
Growth drivers
1
Post-pandemic health awareness
preventive habits are now routine.
2
Aging population
55 + segment seeking mobility, memory, and vitality support.
3
Digital commerce expansion
online purchases exceed 30 % of total category sales.
4
Trust in pharmacy channels
pharmacists remain key influencers in Greece.
5
Rise of clean-label and natural products
consumers demand transparency and sustainability.
Key market segments
Consumer Behaviour and Trends
Prevention Over Treatment
Consumers increasingly view supplements as essential tools for maintaining health rather than treating illness.
Post-COVID behavior shows a sustained increase in vitamin D, probiotics, and detox product usage.
Clean-Label Transparency
  • "No GMO, No Preservatives, No Artificial Colorants" has become a purchase trigger.
  • Brands emphasizing purity and ingredient traceability enjoy higher trust and repurchase.
Digital Transformation & E-commerce
  • 25-45 year-olds buy directly online after researching reviews.
  • 55-75 year-olds often research online and complete purchases in pharmacies, bridging both channels.
  • Marketplaces (Skroutz, Pharm24, BestPharmacy) dominate comparison shopping.
Consumer Behaviour and Trends (continued)
Active Aging
  • The 55–75 segment is healthier, wealthier, and more digitally capable than previous generations.
  • Their top interests: mobility, heart health, memory, and skin vitality.
  • They value clinical evidence and pharmacist recommendations.
Professional Endorsement
  • Greek consumers assign high credibility to pharmacists and nutritionists.
  • Partnerships with these professionals increase brand trust dramatically.
Holistic Wellness
Supplements are now part of a wider wellness lifestyle—fitness, mindfulness, and nutrition.
This creates cross-selling opportunities (e.g., collagen + detox + sleep bundle).
Consumer Segmentation (Behavioral & Psychographic)
Customer Decision Journey
The customer journey flows from need recognition through information search, evaluation, purchase, and post-purchase behavior. Each stage is influenced by delivery speed, perceived results, and drives NPS and referrals.
Regulatory Environment
  • Regulated by the National Organization for Medicines (EOF), aligned with EU Directives 2002/46/EC and 2015/403.
  • Only scientifically substantiated health claims permitted (EFSA validation).
  • Non-compliance → fines + loss of reputation.
  • Growing pressure for eco-friendly packaging and accurate labelling.

Compliance is critical: Only scientifically substantiated health claims permitted under EFSA validation.
Market Opportunities for Biostile Hellas
Premium Clean-Label Leadership
Position Biostile as the benchmark for science-based purity.
Active-Aging Specialization
Dedicated line for 55 + with memory, mobility, and cardio benefits.
Digital First Growth
E-commerce automation and subscription programs.
Education & Professional Trust
Webinars + training for nutritionists and pharmacists.
Cross-Segment Bundles
Detox + Collagen + Sleep pack to increase AOV and loyalty.
CSR and Public Health Visibility
Campaigns on prevention and well-being.
Key segments and Biostile alignment
Immunity & Energy (largest share)
Market: high baseline demand; repeat behavior; "prevention over treatment" mentality.
Biostile: well-being and immune-support cluster (and active-aging cross-sell).
Detox & Digestion (high growth)
Market: strong demand; high susceptibility to "expectation risk" if messaging is too aggressive.
Biostile: Detox Patch / Detox Tea / digestion support bundles (must be expectation-disciplined).
Beauty & Anti-Aging (fastest growth)
Market: premium willingness-to-pay; excellent for AOV engineering with bundles.
Biostile: Collagen portfolio as a hero AOV anchor (tiered offers).
Key segments and Biostile alignment (continued)
Weight Management (high growth, high risk)
Market: high demand; high competition; high returns risk in DTC if "quick results" is implied.
Biostile: Slimis / Microshapper (requires strict fit gating and QA discipline).
Mental & Sleep Support (high growth)
Market: expanding due to stress and lifestyle; needs credibility framing.
Biostile: Brain Support + Relax bundles (excellent for Q4 "back-to-routine").
Segment personas
25–34 Fitness & Beauty Seekers
mostly online; responds to short-form content and influencer proof → primary for collagen and weight tiers.
35–45 Urban Professionals
hybrid online + pharmacy; wants productivity, sleep, focus → strong for Brain/Relax bundles with educational content.
40–55 Family Caregivers
mixed channels; trust-driven; Facebook group dynamics → best for well-being and immunity-style bundles with credibility framing.
55–75 Active Agers
mostly pharmacy, but increasingly digitally capable; values evidence and professional endorsement → perfect fit for regional TV DR + call center plus "expert-style" content.
This segmentation supports the plan's channel structure:
  • Regional TV DR as a demand engine for older/high-trust segments
  • Social + influencers to build trust and pre-sell for younger digital-first segments
  • Digital performance optimized on CAC per net order, not leads
Chapter 4
Competition
Competition Overview
The Greek dietary-supplements market is fragmented and brand-dense, divided between:
  • Global pharmaceutical players (Solgar, Vitabiotics, Centrum, Lamberts) with credibility and legacy.
  • Strong domestic brands (Power Health, Lanes, Eviol, Vian) that dominate pharmacy shelves.
  • Emerging digital entrants (MyProtein, HealthyWorld, Bennett) that compete through price, convenience, and niche products.
Most brands rely on pharmacy distribution and traditional media.
Few combine scientific validation, clean-label transparency, and a digital-first ecosystem — which is Biostile's strategic gap to own.
Competition
Eviol, Lamberts, Solgar, Vian (Tonotil, Altion), Lanes, Power Health, HealthyWorld, Vitabiotics, Health Aid, Centrum (Haleon), Bennett, UniPharma; niche players in probiotics, detox, botanicals.
Competitors Profiles: EVIOL
  • Origin/Ownership: Greek brand by GAP; inventor of Greece's soft-gel capsule (1978).
  • Positioning: Mass–mid, pharmacy-trusted, legacy brand.
  • Core Categories: Multis, omega-3, brain function, sleep, immunity.
  • Typical Prices: ~€10–€25 (online pharmacies vary).
  • Channels: Pharmacies, Greek e-shops; strong domestic presence.
Strengths
High trust, long history, wide reach, strong product image
Weaknesses
Less "clean-label premium" storytelling; crowded, commodity categories.
Implication for Biostile
Differentiate with clean-label, premium cues and targeted SKUs plus expert education.
Competitors Profiles: Lamberts
  • Origin: UK premium supplements; long presence in GR.
  • Positioning: Professional-grade, science-first; premium.
  • Categories: Vitamins/minerals, joint/bone, collagen, sports.
  • Typical Prices: ~€30–€60+ (collagen/specialties).
  • Channels: Pharmacies, specialist stores, e-shops.
Strengths
Quality credentials; specialist depth, strong product image
Weaknesses
Higher price barrier; less lifestyle storytelling.
Implication
Biostile can sit slightly below on price while amplifying lifestyle content.
Competitors Profiles: Solgar
  • Origin: Global legacy brand (now under Nestlé Health Science portfolio); >75 years of heritage.
  • Positioning: High-trust premium; rigorous quality.
  • Categories: Broad specialist range (multis, minerals, botanicals).
  • Prices: ~€25–€70 (premium tier).
  • Channels: Pharmacy/retail first; selective D2C.
Strengths
Very strong pharmacist trust + brand equity.
Weaknesses
Less agile, premium pricing sensitive to promos.
Implication
Win with agility, bundles, subscriptions, and clean-label storytelling.
Competitors Profiles: VIAN (Altion / Tonotil)
  • Origin: Greek pharma group.
  • Positioning: Mass–mid wellness; Tonotil is an energy/tonic hero line (amino acids + B12).
  • Categories: Tonic/energy, multis, immunity, family wellness.
  • Prices: ~€10–€30.
  • Channels: Strong pharmacy distribution.
Strengths
Scale, familiarity, ATL support.
Weaknesses
Less premium/clean-label narrative; limited D2C depth.
Implication
Biostile should own premium niches (beauty-from-within, weight mgmt) with expert endorsements.
Competitors Profiles: Lanes, Power Health, HealthyWorld
Lanes
Origin: Greek legacy wellness brand.
Positioning: Mass, family-oriented, value.
Categories: General wellness, immunity, stress/sleep.
Prices: ~€8–€25.
Channels: National pharmacy + some retail.
Strengths: Awareness, affordability, strong product image
Weaknesses: Low premium/science differentiation.
Implication: Biostile stays away from commoditized battles; push premium value + education.
Power Health
Origin: Greek company since 1984; "Power of Nature."
Positioning: Natural wellness leader; broad portfolio, including cosmetics.
Prices: ~€10–€35.
Channels: Pharmacy + e-commerce.
Strengths: Strong local equity; breadth, strong product image
Weaknesses: Promo dependency, diluted focus.
Implication: Biostile specializes in hero SKUs and pushes subscriptions + clinical proof.
HealthyWorld
Nature: Greek online retailer/brand with own-label.
Positioning: Value-led; promo-driven.
Categories: Mixed wellness (detox, minerals, sexual health).
Prices: ~€10–€25 (frequent discounts).
Implication: Biostile outcompetes on trust, certifications, professional advocacy.
Competitors Profiles: Vitabiotics, HealthAid, Centrum
Vitabiotics
Origin: UK; "No.1 in UK," strong clinical framing.
Positioning: Science-backed, life-stage and condition-specific ranges.
Categories: Pregnancy (Pregnacare), joints (Osteocare), immunity, 50+.
Prices: ~€15–€40 (mid-premium).
Channels: Pharmacies + e-commerce.
Implication: Biostile targets non-overlapping premium niches (beauty-from-within, weight-loss + subscriptions).
HealthAid
Nature: International brand with wide GR distribution online.
Positioning: Value–mid; very broad range.
Prices: Illustrative SKUs from Greek e-shops show €11–€32 typical.
Implication: Biostile curates fewer SKUs, leans into premium cues + reviews.
Centrum (Haleon)
Origin: Global OTC (Haleon).
Positioning: Mass multivitamin leader; life-stage lines (Men, Women, 50+, Kids).
Prices: ~€10–€25.
Implication: Avoid head-to-head with mass multis; stay targeted/premium.
Competitors Profiles: Bennett, Uni-Pharma
Bennett
Nature: Greek pharma; supplements with clinical angles (e.g., Cardis, Mind series).
Positioning: Condition-focused, references to clinically studied ingredients.
Strengths: Recent rebranding with strong product image that differentiates the brand
Implication: Biostile must blend clinical storytelling + lifestyle branding.
Uni-Pharma
Nature: Greek pharmaceutical manufacturer; broad supplement SKUs (e.g., Cranfix, LactoLevure, D3fix).
Positioning: Pharmacy-first, condition-led; strong pharma trust.
Implication: Biostile will win via modern D2C UX, influencer education, premium packaging.
Competitors Summary
Competitors Summary (continued)
Competitive Positioning Map
Key Competitive Insights
Pharmacy Dominance
Over 65 % of sales still come through pharmacies, where pharmacists act as decision-makers.
→ Biostile must maintain a selective pharmacy network with product training + education incentives.
Digital Under-penetration
Most incumbents — even premium ones — have weak e-commerce ecosystems.
→ Biostile can scale faster via a data-driven D2C engine (e-shop, email automation, subscription).
Clean-Label Gap
Only a few brands actively promote "free-from" formulations.
→ Biostile should own the clean + science-verified territory in Greece.
Lack of Loyalty Mechanisms
No competitor operates a coherent loyalty or subscription program.
→ Biostile can lead with points, referrals, and auto-delivery discounts to lift LTV.
Under-served Age Segments
The 55 – 75 "Active Agers" segment is the largest and least targeted.
→ Dedicated campaigns and custom SKUs for mobility, memory, and vitality create white space.
Strategic Implications for Biostile
Chapter 5
Marketing Plan
Marketing Plan Summary
Biostile Hellas operates as a direct-response, direct-to-consumer (DTC) growth model.
Demand is generated through performance digital marketing, regional TV direct-response, and influencers, and is converted into orders by a call center.
The structural truth of this business is simple:
The company lives or dies on Net Orders (after returns, cancellations, and non-receipt), not on Gross Orders.
Therefore, marketing success is not measured by reach, CPL, or gross CPA, but by:
CAC per Net Order
Return / Non-receipt rate per source
AOV per offer / bundle
Net contribution per order
The existing Greek website already supports the correct strategic logic:
category clusters + bundled offers, enabling safe AOV uplift through tiered bundles, not aggressive discounting.
Year-1 Commercial Targets (Base Case)
  • Net Orders: 14,400 per year (avg. 1,200/month)
  • Gross Orders: 18,000 per year (assumes 20% returns/non-receipt)
  • Target AOV: €65 (via tiered bundles, not random discounts)
  • Return Rate Target: ≤20%
  • Marketing Budget: €300,000 annually
  • Blended CAC per Net Order: €20.83 (€300,000 / 14,400)
Unit Economics Validation
Assumptions:
  • COGS = 25% of AOV
  • Courier cost ≈ €4.50 per order
Contribution per Net Order:
Contribution = 0.75 × 65 – 4.5 = €44.25
After marketing:
€44.25 – €20.83 = €23.42 per net order
This margin must cover fixed operating costs and profit.
Conclusion:
The marketing plan is viable only if return rates are controlled, AOV discipline is maintained, and weekly governance is enforced.
Market & Category Context (Greece)
The Greek supplements and wellness market is expanding and organized around clear demand clusters that align directly with Biostile's portfolio:
Core demand clusters
  • Immunity & Energy
  • Detox & Digestion
  • Beauty & Anti-Aging (Collagen)
  • Weight Management
  • Mental Function & Sleep
Channel Reality in Greece
  • Pharmacies remain dominant as a trust gate.
  • DTC can scale only with credibility, expectation discipline, and delivery reliability.
  • Regional TV works as a trust accelerator for 45+ and 55+ audiences, but generates weak-consent orders if not controlled.
Therefore: Growth must be built on trust + conversion discipline, not cheap acquisition.
Year-1 Objectives & KPI Framework
The marketing budget of 300.000€ is not a "visibility" budget. In the Biostile Hellas DTC model it must purchase three things simultaneously:
Sufficient net order volume to reduce fixed cost per net order and create durable profitability
Lower return/non-receipt through alignment (message → script → delivery)
AOV uplift through structured bundles (safe AOV uplift), not discounting
If the budget buys only gross orders (or cheap leads), the model becomes more fragile: returns rise, CAC per net order rises, and cash-flow worsens.
Primary Objectives

Primary Year-1 objective: Achieve a repeatable, scalable DTC operating system that produces high-quality net orders at a sustainable acquisition cost, with disciplined offers and controlled returns.
This is deliberately framed as repeatable system output, not as "hit a revenue number," because in this model the revenue number is a consequence of stable net unit economics.
Base Case commercial targets (the plan's working target)
These targets are set to be consistent with the business-plan reality: net outcome, AOV discipline, and return control.
Base Case Targets
Target 1 — Net Orders
14,400 net orders/year (avg 1,200/month)
Rationale: enough scale to create meaningful room for marketing without destroying margin.
Target 2 — Return Rate
≤20%
Rationale: this is the single most important "profit multiplier."
At 25% returns, the marketing "tax" is too high and scaling becomes expensive.
Target 3 — AOV
€65 average (tiered bundles, one-step upgrades)
Rationale: increases contribution per net order and creates a sustainable CAC ceiling.
Target 4 — CAC per Net Order
~€20.8
Calculation: €300,000 / 14,400 = €20.83 CAC per net order
This is the headline performance threshold the year must meet.
Strategy – Strategic Pillars
Pillar A — "Plan-Led Direct Response" (Regional TV + Call Center)
Purpose: Turn regional TV into a measurable direct-response engine that produces call-ready demand, not vague awareness.
Pillar B — "Digital that pre-qualifies" (Performance Marketing engineered for net outcome)
Purpose: Use paid digital to feed the call center with higher-intent, better-fit leads—so net orders scale without returns rising.
Pillar C — "Influencers as trust infrastructure" (Reduce skepticism, improve consent, lower non-receipt)
Purpose: In Greece, influencers are not only acquisition. They are a trust layer that reduces friction and increases the probability that an order stays "clean."
Pillar D — "Offer architecture for safe AOV uplift" (Tiers + bundles, not discounting)
Purpose: Increase AOV and contribution per order without increasing returns—the core economic challenge of the model.
Pillar E — "Weekly governance as the growth engine" (Rules-first operating rhythm)
Purpose: Ensure the plan does not drift. Drift creates returns spikes and margin collapse.
Channel Mix & Budget Allocation (€300,000)
Budget philosophy
This €300,000 is allocated to create a predictable net-order engine, not a "reach machine." Therefore:
  • We overweight channels that can be tied to net orders and returns-by-source.
  • We keep flexibility to reallocate weekly based on early warning KPIs.
  • We sequence spend so that the system "earns the right" to scale (quality before volume).
Final channel mix (annual allocation)
€140K
Regional TV Direct Response (DR)
46.7% — High-trust demand generator, especially for 45+ / 55+ segments; call-driving bursts.
€90K
Paid Social (Meta + TikTok + YouTube)
30.0% — Always-on acquisition + retargeting that pre-qualifies and routes intent into call scripts.
€40K
Influencers & Partnerships
13.3% — Trust infrastructure to reduce skepticism and weak consent; improves net conversion and reduces non-receipt.
€15K
Search (Google intent capture)
5.0% — Capture high-intent searches and protect brand demand when TV/social spikes occur.
€10K
Creative production & landing optimization
3.3% — The "system glue" that reduces returns and increases AOV safely.
€5K
Measurement & Tracking Stack
1.7% — Make the plan governable weekly.
Seasonality & Campaign Phasing
Biostile's portfolio clusters naturally map to seasonal triggers. The website category structure and key bundles support this clustering.
Seasonality logic
  • High spend in Jan (reset), Apr–Jun (pre-summer), Sep–Oct (back-to-routine peak)
  • Low spend in Jul–Aug (maintenance and system hardening)
  • Controlled spend in Dec (gifting but high operational risk; protect non-receipt)
Seasonality map (high-level)
  • Jan–Feb: Detox / liver + "reset routines" (Detox Patch, Detox Tea, liver support)
  • Mar–Jun: Weight management + collagen/beauty (Microshapper, Slimis, collagen bundles)
  • Jul–Aug: Maintenance + lighter spend; focus on best sellers and retention; avoid heavy acquisition
  • Sep–Nov: Mental focus/sleep + immunity/well-being positioning (Brain Support, Relax, Q10 & Selenium bundles)
  • Dec: Gift-driven bundles + "year-end wellness" (premium collagen packs, sets)
Campaign architecture month by month
Campaign architecture month by month (continued)
Risks & Mitigation (Marketing-Specific)
In this DTC + call center model, risk is not "what might happen." Risk is what happens automatically when:
  • volume rises faster than quality,
  • returns rise faster than AOV,
  • or marketing spend rises faster than net contribution.
Therefore, the risk plan is designed as an operational playbook: early signals → triggers → corrective actions → stop rules.
Key Risks
Risk 1 — Return rate rises (weak consent + expectation mismatch)
Why it breaks the model: Returns and non-receipt destroy net orders, increase CAC per net, and create reputational drag.
Stop rule: If return rate remains above guardrail for 3 weeks → freeze scaling spend, enter "containment mode."
Risk 2 — CAC per net order exceeds allowable threshold
Why it breaks the model: Marketing consumes the contribution needed for fixed costs and profit.
Stop rule: Any source with CAC per net above threshold AND high returns is paused immediately.
Risk 3 — Call center capacity breach (speed-to-lead failure)
Why it breaks the model: Delayed response reduces conversion and increases weak consent → non-receipt rises.
Stop rule: If SLA breached 2 consecutive weeks → hold acquisition spend at maintenance level until fixed.
Chapter 6
Operations Playbook
Operations Playbook
Even if the default operating model is factory-direct fulfillment, a Year-1 plan that includes regional TV direct-response plus social bursts will create demand spikes. In Greece, demand spikes do not fail because "people don't want the product." They fail because:
  • speed-to-delivery stretches,
  • weak-consent orders cool off,
  • non-receipt rises,
  • returns rise,
  • CAC per net order worsens.
Why Greece stock matters
Even if fulfillment is factory-direct, TV bursts + seasonal peaks create:
  • higher call volume,
  • higher dispatch volume,
  • higher risk of delivery delays, which increases non-receipt and returns.
Rule: during peak months (Apr–Jun, Sep–Nov, and Dec), maintain Greece "fast-mover buffers" for top bundle components.
Inventory & Safe Stock In Greece (Warehouse Buffer)
Even if the default operating model is factory-direct fulfillment, a Year-1 plan that includes regional TV direct-response plus social bursts will create demand spikes. In Greece, demand spikes do not fail because "people don't want the product." They fail because:
  • speed-to-delivery stretches,
  • weak-consent orders cool off,
  • non-receipt rises,
  • returns rise,
  • CAC per net order worsens.
Why Greece stock matters
Even if fulfillment is factory-direct, TV bursts + seasonal peaks create:
  • higher call volume,
  • higher dispatch volume,
  • higher risk of delivery delays, which increases non-receipt and returns.
Rule: during peak months (Apr–Jun, Sep–Nov, and Dec), maintain Greece "fast-mover buffers" for top bundle components.
Approach: Greece "Fast Movers Buffer" + weekly replenishment
  • Keep Greece stock for Top 8–10 fast movers / bundle components
  • Replenish weekly from factory based on reorder points
Recommended "Fast Movers" to stock
1
Collagen Powder Blend (and premium collagen variants)
2
Microshapper
3
Slimis
4
Detox Patch
5
Detox Tea
6
Brain Support + Relax (often bundled)
7
Q10 & Selenium (well-being anchor)
8
Liver Protect (detox/liver anchor; bundle driver)
9
Derma 10 (gift add-on; used as bonus and can prevent complaint friction)
(Wholesale ex-works costs and SKUs are available in the export price list for accurate inventory valuation.)
Safety Stock Logic & Practical Rules
Safety stock logic (recommended)
Use a service level approach (95% service level) and a lead time assumption (example 7–10 days replenishment cycle).
Reorder Point (ROP) = Avg daily demand × Lead time + Safety stockSafety Stock = Z × σ(daily demand) × √(Lead time)
Where Z≈1.65 for 95% service level.
Practical rule-of-thumb for Year-1 (simplified, operational)
Because this plan includes TV bursts, a practical buffer is more useful than perfect math:
  • Top 6 SKUs: keep 6 weeks of cover in Greece (during peak quarters Q2 and Q4)
  • Next 4 SKUs: keep 4 weeks of cover
  • Long tail: keep 0–2 weeks, ship from factory
Cluster-to-SKU Stocking Logic & Safety Cover
Cluster-to-SKU stocking logic (practical)
Beauty peak (Apr–Jun, Dec)
Collagen variants + premium collagen packs
Weight peak (Mar–Jun)
Microshaper / Slimis components
Detox peak (Jan–Feb)
Detox Patch / Detox Tea
Mental peak (Sep–Nov)
Brain Support + Relax
Well-being year-round
Q10 & Selenium style anchors
Safety cover guidance
  • Peak months: 6 weeks cover for top 6 SKUs; 4 weeks for next 4 SKUs
  • Low months: 2–3 weeks cover for top 6; minimal for long tail
Example stock sizing (peak month planning)
Assume peak month gross orders ≈ 2,000 (net ≈ 1,600 at 20% returns).
Assume average 2 units per order (bundles). That is ~3,200 units/month.
6 weeks cover ≈ 1.5 months → ~4,800 units buffer across top movers, distributed by bundle mix.
Inventory value estimate:
Use ex-works unit costs from export price list (many core SKUs are in the ~€4–€13 cost range), implying a buffer typically in the €35k–€70k range depending on final SKU mix and service level.
Operating Capacity Requirement (Call Center Reality)
Using the proven baseline productivity from your business plan work (orders per agent), a conservative planning requirement is:
If 1 agent produces ~108 net orders/month (at stable returns), then:
Required agents for 1,200 net/month ≈ 1,200 / 108 ≈ 11.1 agents
Commercial implication:
If we want the marketing plan to truly deliver 14,400 net orders, the call center must be planned toward 10–12 agents (or equivalent capacity) at peak periods—unless productivity per agent is significantly improved through routing, QA, offer standardization, and better lead quality.
Therefore, Year-1 commercial objective includes a capacity objective:
Capacity objective: reach "system mode" capacity (≥10 agents + QA/supervision readiness) by the time TV DR is fully scaled.
Channel-Specific Commercial Objectives
Regional TV direct response
Primary role: produce high-intent call/lead flow for older/high-trust segments
KPI: cost per net order by station/time slot; non-receipt after TV bursts
Commercial target: contribute 35–45% of net orders in peak phases once optimized
Paid social (Meta/TikTok/YouTube)
Primary role: scalable acquisition + retargeting
KPI: CAC per net order; return rate by source; AOV by creative/landing
Commercial target: 40–50% of net orders (balanced prospecting + retargeting)
Influencers
Primary role: trust and pre-selling to reduce weak consent
KPI: return rate on influencer cohorts; AOV lift; contact rate
Commercial target: 10–20% of net orders plus measurable return reduction impact
Non-Negotiable Commercial Constraints (Gates)
The Year-1 objective is only considered achieved if these gates hold:
1
Return rate ≤20%
(overall and within each major channel)
2
AOV ≥€65
with stable/declining returns (no "AOV up, returns up")
3
CAC per net order ≤ €21
on blended basis (and controlled at source level)
4
Weekly governance running
(early warning KPIs + action plan execution)
If any gate fails for two consecutive weeks, the plan requires corrective actions before further scaling spend.
Detailed Inventory Planning
1) Define the "Fast Movers" we must buffer in Greece
A. Offer anchors (highest priority SKUs)
These are the SKUs that appear repeatedly in the site's bundles and hero promos:
Collagen Powder Blend (beauty anchor)
Microshapper (weight/shape anchor)
Slimis (weight anchor; heavy in pre-summer)
Brain Support (mental focus anchor)
Relax (sleep/stress anchor; often as gift or bundle pair)
Detox Patch (detox anchor; appears in bundles and gifts)
Detox Tea (detox/digestion anchor; appears as gift and bundle component)
Q10 & Selenium (well-being anchor; appears in collagen bundle)
Liver Protect (detox/liver anchor; bundle driver)
Derma 10 (gift add-on; used as bonus and can prevent complaint friction)
Why these ten: they map to the recurring promotions and the seasonal clusters (detox in Jan–Feb; weight+beauty in Mar–Jun; mental in Sep–Nov; gifting in Dec).
Seasonality-Based Demand Forecast
Since we have not yet locked a final net-order plan by month and offer mix, we will forecast by demand bands (Low / Base / Peak) per cluster and tie safety stock to weeks of cover.
Cluster seasonality (Year-1)
Detox/Digestion
Peak Jan–Feb, secondary Sep (routine resets)
Weight management
Peak Mar–Jun
Beauty/Collagen
Peak Apr–Jun and Dec (gifting)
Mental/Sleep
Peak Sep–Nov
Well-being
All-year base demand; peaks in Oct–Nov
Greece Safety Stock Policy
3) Greece safety stock policy (weeks-of-cover approach)
The operational rule (simple, enforceable)
For Greece stock we do not need perfect math. We need coverage that absorbs spikes.
During peak months (Jan–Feb, Apr–Jun, Sep–Nov, Dec)
  • Top 6 fast movers: hold 6 weeks of cover
  • Next 4 fast movers: hold 4 weeks of cover
During low months (Jul–Aug)
  • Top 6 fast movers: hold 3 weeks of cover
  • Next 4 fast movers: hold 2 weeks of cover
This policy minimizes:
  • delivery delays,
  • non-receipt,
  • customer support load,
  • and return-driven margin loss.
Reorder Rules & Bundle-Driven Stock Planning
4) Reorder rules (ROP) that Base44 can compute weekly
You will implement these rules in your "Plan OS" dashboard.
Inputs (per SKU)
  • Avg daily sales (Greece-fulfilled) over last 4 weeks
  • Std dev of daily sales (volatility)
  • Lead time (factory → Greece warehouse), in days
  • Target service level (recommended 95%) → Z ≈ 1.65
  • Review frequency (weekly)
Formulas
Safety Stock (units) = Z × σ(daily demand) × √(lead time days)
Reorder Point (ROP) = (Avg daily demand × lead time) + Safety Stock
Order Quantity = Target weeks of cover × Avg weekly demand – On-hand
This is the most defensible approach when TV bursts and influencer spikes are involved.
Bundle-Driven Stock Planning
5) "Bundle-driven" stock planning (the most important operational insight)
Because the site sells bundles, stock must be planned not only by SKU but by bundle composition.
Example: recurring bundles from the site
  • 2× Brain Support + gift Relax
  • Collagen Powder Blend + Q10 & Selenium + gift Derma 10
  • Collagen Premium Passion + Microshapper + gift Derma 10
  • Liver Protect + Detox Tea + gift Detox Patch
  • Slimis 2+1 gift
  • Collagen Powder Blend + gift Detox Tea
Planning implication
  • one bundle can consume multiple units of a SKU (e.g., Brain Support x2),
  • gifts can become the stock bottleneck (e.g., Relax, Derma 10, Detox Tea),
  • and a missing gift unit can collapse fulfillment and increase complaints/non-receipt.
Therefore: gifts/bonus items must be treated as "stock-critical," not as "optional."
Inventory Valuation & Logistics Cost
6) Inventory valuation (how we price the buffer)
Use your export wholesale price list to value safety stock. It contains unit costs by SKU and MOQ.
For an operational Year-1 buffer, you will typically hold:
  • 6 weeks of top movers during peak periods,
  • which often yields a buffer value in the €35k–€70k band depending on final mix and weekly volume.
We will finalize this number once we lock:
  • expected monthly net orders,
  • expected bundle mix (percent per hero offer),
  • and whether Greece fulfillment is used for 100% of orders or only TV-driven spikes.
7) Logistics cost note (why Greece stock can also change courier economics)
Your provided logistics sheet indicates a pricing model of €3.40 for 0–2 kg + €0.50 per additional kg, plus €0.80 COD, and notes on delivery attempts and D+1 transit to Greece plus domestic delivery.
This means:
  • courier cost may be lower than €4.50 for lighter packages,
  • but bundles with multiple items may cross weight thresholds,
  • and COD might add cost if used.
This should be monitored as a KPI: courier cost per net order by bundle.
Operations Sum-Up
OP-1. Operating Reality
The product of the company is Net Orders, not leads or gross sales.
End-to-end flow
1
Marketing generates structured demand
2
Call center converts with scripts and validation
3
Fulfillment delivers fast
4
Measurement evaluates net outcomes
OP-2. Non-Negotiables
10–12 agent equivalent capacity (peak readiness)
QA and supervision live
Locked offer catalog
Weekly governance
OP-3. Offer Catalog Rules
5 clusters
1–2 hero offers per cluster
2 tiers per offer
1 add-on maximum
No phone bargaining
Operations Sum-Up (continued)
1
OP-4. Script & Validation
Each script includes:
  • Fit check
  • Expectation framing
  • Tier presentation
  • Price clarity
  • Mandatory order validation checklist
Validation is a revenue protection step, not admin work.
2
OP-5. QA as Revenue Protection
QA focuses on:
  • Expectation setting
  • Offer clarity
  • Price confirmation
  • Order validation
Upsells and bonuses are allowed only if QA and return performance meet standards.
3
OP-6. Measurement & Attribution
  • TV: unique numbers per station/time block
  • Digital: source-level tagging
  • Returns coded by source and offer
  • Weekly dashboards are mandatory.
Operations Sum-Up (continued 2)
OP-7. Weekly Governance Rhythm
Every Monday:
  • Net performance
  • Return analysis
  • CAC per net
  • AOV
  • SLA
  • Action list with owners
OP-8. Containment Mode
Triggered by KPI breaches:
  • Pause worst sources
  • Simplify offers
  • Increase QA
  • Shift spend to low-risk cohorts
  • Exit only after stabilization.
OP-9. Capacity Model
  • ~108 net orders / agent / month
  • Target 1,200 net/month → ~11 agents
  • Plan for 10–12 agents at scale
OP-10. Inventory & Greece Safety Stock
Top fast movers held locally during peak periods to protect delivery speed and consent.
Policy:
  • Top SKUs: 6 weeks cover (peak)
  • Secondary SKUs: 4 weeks cover
  • Bundles drive inventory logic, including gifts.
Operations Sum-Up (Final Statement)
OP-11. First 30 / 90 Days Execution
First 30 days
system build, controlled tests, proof of clean conversion
Days 31–90
controlled scaling, capacity expansion, inventory buffer
Scaling happens only after gates are met.
Final Statement
Biostile Hellas is not a media-buying project. It is a direct-response operating system where marketing, sales, QA, and fulfillment must act as one.
Growth without discipline increases returns. Discipline creates scale.
Chapter 7
Organisation
Organisation Overview
Focus on lean, agile organization, outsourcing non-core tasks (media buying, logistics) while internalizing data & brand strategy. Biostile Hellas will operate as a lean, performance-driven structure designed for scalability.
2026 Team Structure
1
Operations
Stylianos Kymparidis
2
Finance
Evangelos Kostoulas
3
Sales & Customer Care
Aikaterini Gkritzapi + Agents
4
Marketing Team
  • Marketing & Advertising: Spyros Seriatos
  • Web marketing & Social media: Elias Tsaldaris
  • Communication: Akis Liantzouras
Stylianos Kymparidis
Operations Lead
27+ years proven experience in management, implementation across Investment management & Business Development on C-Level positions. Very deep knowledge and experience in EMEA region.
Key Strengths:
  • Strategic and creative thinking approach
  • Versatile business executive in maintaining multi-million euros operations
  • Unique & strategic combination of business development
Recent Experience:
  • 2024-Today: Trofelia & GlobalFoods - Chief Business Officer / Southeast Europe / Hospitality Industry
  • 2024-Today: Leading AI company (USA) - Chief Business Officer / Southeast Europe / Artificial Intelligence
  • 2020-2023: TIKUN OLAM - Chief Business Development Officer EMEA / Healthcare sector, pharmaceutical businesses
  • 2018-2020: MyCredit - Chief Business Development Officer EMEA / FinTech & Electronic Payment Institution
Education:
  • PhD, Operational Research - London Metropolitan University (2009)
  • Diploma, Finance - National and Kapodistrian University of Athens (2007)
  • Postgraduate Diploma, Business Administration - EEDE Hellenic Management Association (1999)
  • BSc, Liberal Arts - Aristotle University of Thessaloniki (1993)
Evangelos Kostoulas
Finance Lead
A' Class Certified Tax-Accountant by the Hellenic Chamber of Economics
Permanent Member of the Greek Institute of Economic Management (IOD)
Professional Experience:
  • 2013-Today: TRIDENT Partners Ltd ATHENS - Managing Partner, Founder / Consulting-Accounting-Outsourcing
  • 2011-2013: ALAPIS SA Group of Companies ATHENS - Chief Financial Officer / Pharmaceutical and Chemicals Industry
  • 2002-2011: SOCIETE GENERALE GROUP, GENIKI FINANCE S.A. ATHENS - Managing Director / Corporate Finance and M&A advisory services
  • 1999-2002: ANTENNA GROUP, DAPHNE S.A.-NIKI S.A. ATHENS - Group Financial Director / Publishing and Printing Industry
  • 1997-1999: IOFIL GROUP, H.Q.F. S.A.-BIS S.A. ATHENS - Group Financial Director / Food and Packaging Industry
  • 1994-1997: CHIPITA Int. GROUP, PANEM S.A. ATHENS - Financial Director / Food Industry
Education:
  • Master of Arts (M.A.) in Economics with concentration in Economic Statistics and Econometrics - Athens University of Economics and Business (AUEB) - 1987
  • BSc in Economics - Athens University of Economics and Business (AUEB) - 1984
  • Computer System Analysis & Programming (2-year intensive program) - Hellenic Centre of Productivity (ELKEPA) - 1987
Aikaterini Gkritzapi
Sales & Customer Care
Project Management & Operational Organization | Specialization in the Healthcare Sector
20 years of experience in founding and managing businesses in the healthcare sector
Core Competencies:
  • Strategic thinking with in-depth knowledge of holistic wellness
  • Delivery of demanding projects that require strong organization, team coordination, and a human-centered approach
  • Project Implementation
  • Strategic Communication
  • Holistic Approach to Healthcare
Professional Experience & Achievements:
  • Founder & Managing Director, Prima Dictio (2003 – Present)
  • Design & Implementation
  • Operational Management
  • Healthcare Liaison
Education & Specialization:
  • Bachelor's Degree in Business Administration
  • Diploma in Life & Brain Coaching – Decision-making strategies and human resource management
  • Clinical Herbal Medicine & Basic Medical Science – Specialized training in natural therapeutics and human physiology
  • Certified Training in Trauma & Crisis Management – Practical tools for maintaining balance in high-pressure environments
Elias Tsaldaris
Web Marketing & Social Media
Digital marketing professional with extensive experience in Search Engine Marketing, Performance Advertising, and creative technology. Studied Applied Mathematics at the University of Crete, specializing in Economics and Operational Mathematics.
Certified Google Partner actively involved in projects that combine Artificial Intelligence, Web 3.0, immersive experiences, and B2B digital strategy. Active as a speaker and conference organizer in the fields of Artificial Intelligence and Digital Transformation.
Professional Experience:
  • 2008-Today: Innovation Group - Founder – Art Director – Performance Strategist / Data Analyst
  • 2020-Today: e-expo.gr platform - Co-Founder
  • 2009-2012: About O.E. - Owner – General Manager
  • 2006-2007: Sui Generis Advart - Co-Founder – Concept & Production
Certifications & Training:
  • Google Ads Search, Display, Video, Measurement Certification
  • AI-Powered Shopping & Performance Ads
  • Campaign Manager 360
  • Conversion Optimization
  • Display & Video 360
  • Google Analytics
  • Search Ads 360
Akis Liantzouras
Communication
Strategic advisor with extensive experience in the design and management of complex marketing, political communication and innovation-driven projects across Greece, Europe and Latin America.
Expertise:
His professional work focuses on environments of high complexity, where communication functions as a structural element of strategy, institutional credibility and long-term influence rather than as a promotional activity.
Core Competencies:
  • Management of large-scale, multi-layered ecosystems that integrate digital platforms, media operations, strategic teams, data-driven mechanisms, call centers and political or corporate decision-making structures
  • System-level design, coordination of multiple actors and real-time risk management
  • Early engagement with advanced technologies, decentralized systems and cryptocurrencies
  • Strategic implications of Artificial Intelligence for analysis, anticipation and narrative formation
Additional Contributions:
Co-author of books and analytical essays on communication and political strategy, translating field experience into structured frameworks for understanding influence, public perception and contemporary power mechanisms.
Operates at the intersection of business strategy, political communication and technological analysis, with a focus on complex systems that require precision, discipline and a deep understanding of the contemporary global environment.
Spyros Seriatos
Marketing & Advertising
Professional Experience:
  • 2025-Today: AWGMeta – Head of New Business Development
  • 2023-Today: PrimoDys – Founder & Executive Producer
  • 2018-Today: Capitol17 – Business Ambassador
  • 2024-2025: AI18plus Coin (Socium Token) – Chief Communications Officer
  • 2024-2025: Political Academy – Marketing Manager
  • 2021: THEONI Natural Mineral Water – Marketing Assistant
  • 2021: Mentor17 – Social Media Marketing Intern
  • 2018-2021: Leadership and Extracurricular activities
Education:
  • Master's degree, Marketing Communications - University of Westminster
  • Bachelor of Business Administration (BBA) - Hult International Business School
Chapter 8
Execution Plan
Execution Plan Overview
Why this matters
The first 90 days decide whether Year-1 becomes a scalable system or an expensive loop of returns. The goal is to:
  • build the operating system (offers, scripts, QA, tracking),
  • prove clean scaling with controlled spend,
  • and only then increase volume.
This execution plan is written in "what must be built and shipped" language.
First 30 Days (Weeks 1–4)
Build the System + Prove Clean Conversion
First 90 Days (Months 1–3)
Prove Clean Scaling + Expand Capacity
Week 1 — Foundations (System setup)
The initial week focuses on establishing the essential infrastructure and converting initial efforts into a scalable system.
Objectives
  • Establish the Plan OS governance baseline
  • Lock the offer architecture and scripts
  • Put tracking in place before scaling spend
Gates
No TV scaling and no spend ramp until tracking and QA are live.
Key Deliverables
Offer Catalog v1 (Approved)
  • 5 clusters: Beauty/Collagen, Detox/Digestion, Mental/Sleep, Weight, Well-being
  • 1–2 hero offers per cluster
  • 2 tiers per offer (basic/premium)
  • 1 add-on max (approved list)
Script Pack v1 (Approved)
  • One script per cluster
  • Order Validation Checklist script (mandatory)
  • Objection library (approved language)
QA Scorecard v1
  • Critical points: expectation setting, offer clarity, price confirmation, order validation
  • QA sampling schedule per agent
Tracking Setup
  • Source tagging for all leads
  • TV tracking numbers plan (station/time block IDs)
  • Return reasons coding list (structured)
Week 2 — Controlled Demand Tests
Objectives
  • Start acquisition in a controlled way
  • Identify clean sources early (low return cohorts)
  • Measure CAC per net order and returns by source
Actions
Paid social launches (cluster-based)
  • 5 cluster campaigns
  • Lead forms include intent routing (goal question)
  • Retargeting layer activated (site/video/engagers)
TV DR pilot (small)
  • 2–3 regional channels
  • 1–2 time blocks each
  • One hero offer only
  • Call center capacity scheduled for airing windows
Influencer micro roster (pilot)
  • 10 micro creators
  • "Routine + expectation clarity" content only
  • Unique landing per creator cohort
KPIs (Week 2)
  • Speed-to-lead and contact rate
  • CAC per net order (early signal)
  • Return/non-receipt early signals
  • AOV by offer tier
Week 3 & 4 — Optimization & Proof
These two critical weeks focus on refining initial strategies and validating their effectiveness before scaling.
Week 3 — Optimization Sprint
(Stop what hurts net outcomes)
Objectives
  • Kill low-quality sources fast
  • Improve AOV without raising returns
  • Tighten alignment marketing → script
Actions
  • Pause any source with: high return rate vs average, CAC per net above threshold
  • Landing page optimization: add "who it's for / who it's not for", clarify offer inclusion and expectations, tighten CTA to "request call for correct bundle"
  • QA escalation: targeted QA on calls leading to cancellations/non-receipt, coaching sessions for agents with high returns
Output: Week 3 action plan and revised offer/script pack v1.1
Week 4 — Proof Week
(stability check)
Objectives
  • Confirm repeatability: stable returns + stable AOV + improving CAC per net
  • Decide whether to ramp Q2-style spend
Decision gates
  • Return rate stable or trending down
  • AOV stable (no discount drift)
  • CAC per net within allowable threshold
  • SLA and missed-call recovery functioning
  • QA score distribution stable
If gates pass: Approve Q2 ramp plan (TV scale + social scale + influencer bursts)
If gates fail: Enter 2-week containment mode (pause spend expansion, fix alignment)
First 90 Days — Months 1-3
Month 1 (Days 1–30): System build + controlled tests
Outcome target
  • Identify top 3 acquisition sources by net performance
  • Stabilize QA and order validation
  • Lock 8–10 standardized bundles and tier rules
Spend posture:
Low-to-moderate spend, heavy measurement. TV pilots only, not full flights
Month 2 (Days 31–60): Controlled scaling
Objectives
  • Increase volume gradually while keeping returns stable
  • Expand influencer program with only "clean" cohorts
  • Begin regional TV scaling only on proven blocks
Actions
  • Scale call center capacity: Add agents if SLA is breached or backlog grows. Formalize QA time (and prep supervisor logic if >6 agents)
  • Scale TV by winners: Only best station/time blocks receive increased frequency. Creative remains disciplined (no promise drift)
  • Scale paid social with net KPI: Reallocate budget weekly to lowest-return sources. Expand retargeting to TV-engaged audiences
KPIs:
  • Net orders growth without return growth, CAC per net trend improving or stable, AOV target trajectory (toward €65)
Month 3 — System Mode Readiness
Objectives
  • Reach "system mode" operations
  • Prepare for peak season ramp (Apr–Jun)
  • Implement early warning KPIs fully
Actions
Supervisor/QA readiness (if scaling beyond 6 agents)
  • Dedicated QA schedule
  • QA gates for upsell and bonus eligibility
  • Return-loop QA operating weekly
Inventory buffer implementation (Greece)
  • Start fast-movers buffer for top bundles
  • Weekly reorder cadence and reorder-point tracking
Marketing scale approval framework
  • Weekly budget release tranches (35/25/25/15)
  • Stop rules enforced without exceptions
Exit criteria for 90 days
  • Return rate at or below target band
  • AOV stable and improving via tiering
  • CAC per net within allowable
  • SLA stable
  • Stock buffer prevents delivery delays in bursts
  • Weekly governance functioning (actions completed on time)
Key Takeaways: Our Path to Success
Our comprehensive business plan outlines a clear, actionable strategy to re-establish Biostile Hellas as a market leader in the Greek dietary supplements sector.
Strategic Relaunch
Leveraging a refreshed brand identity and a targeted product portfolio to meet evolving consumer needs.
Unlocking Market Potential
Capitalizing on Greece's growing demand for health supplements through data-driven segmentation and marketing.
Operational Excellence
Ensuring seamless execution, from inventory management to customer engagement, to deliver superior value.
Sustainable Growth
Achieving profitability and market leadership through a focused, agile, and results-oriented approach.
This plan provides the foundation for significant growth and a strong competitive presence in the coming year.